Thursday, May 21, 2015

The turns and twists, and failure of Colt

Most of the time they shot themselves in the foot, it wasn't their products, but their marketing.

2 comments:

  1. I'm not even sure it is there marketing. I think it is more of a product availability issue--at least when it comes to commercial handgun sales. I've wanted a SAA in .45 Colt for years but they never seem to be on dealer shelves. I'd also like to get one of their new Commander models in 9mm, but again I never see them. I keep checking Gallery of Guns and they rarely have any Colt handguns in stock. Colt prices are high--you can get comparable products at lower costs from other manufacturers--but the Colt name is something no one else can match.

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  2. Well when you focus your marketing towards Military, instead of civilian sales, then there is no product for civilians to buy.

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